By: Isatou Saidy 22329007 Many successful businesses don’t begin with big plans or formal strategies. Sometimes, they start with something as simple as curiosity and that’s exactly how Isatou’s journey began. The Beginning: A Simple Fix At 15, Isatou wasn’t trying to become an entrepreneur. She only wanted to fix a small tear on her favourite skirt. The stitches weren’t perfect, but she enjoyed the process more than she expected. Soon, family members and neighbours began asking her for small sewing help, Before she realized it, she had become “the girl who can sew.” The Turning Point Everything changed when she attempted her first full outfit a beautiful boubou. She practiced for weeks, experimented with fabrics, and watched countless tutorials. When she finally wore it to school, she didn’t expect anything. By lunchtime, three people had asked, “Who made that for you?” When she proudly replied, “I did,” they encouraged her to start selling her designs. That weekend,...
Telling Gambian Business Stories

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