INSIDE GAMBIA

 

      By: Lenisa Gomez 22329009 Many successful businesses start with curiosity and a willingness to take small steps. Step with Leni, launched in June by young Gambian entrepreneur Lenisa Gomez, is a prime example. By identifying a demand for stylish, affordable shoes in her community, she turned a simple idea into a growing business. Spotting the Opportunity Lenisa began by sourcing quality shoes and reselling them to friends, family, and neighbors. Her focus on affordability, style, and convenience quickly attracted customers. Word of mouth and social media promotion helped expand her reach, turning a small reselling effort into a recognized local brand. Challenges and Growth As the business grew, managing inventory, meeting customer expectations, and keeping up with demand became challenges. Lenisa implemented practical solutions, including tracking stock, setting fair prices, and ensuring timely delivery. These adjustments helped establish trust with he...

 

 

   By:22319016 Eva has always known she was meant for beauty. Long before she began studying Travel and Tourism at WHI, she was that little girl who gathered her friends during playtime, turning their faces into canvases. With no formal training and no mentor guiding her hand, she let pure passion teach her. Each brushstroke came from the heart, and soon, makeup became more than a childhood hobby—it became a calling. As she grew older, Eva’s eye for beauty expanded beyond makeup. Her natural sense of style and love for fashion led her into the world of clothing and accessories. Instead of choosing between the two, she embraced both. To Eva, makeup and fashion were not separate industries—they were two languages she spoke fluently. Today, she proudly runs Eva’s Glam, a brand that blends flawless makeup artistry with trendy fashion pieces. But what truly sets her apart is not just her skill—it’s her belief in customer satisfaction. Eva treats every client like a fr...

  By: Isatou Saidy 22329007 Many successful businesses don’t begin with big plans or formal strategies. Sometimes, they start with something as simple as curiosity and that’s exactly how Isatou’s journey began. The Beginning: A Simple Fix At 15, Isatou wasn’t trying to become an entrepreneur. She only wanted to fix a small tear on her favourite skirt. The stitches weren’t perfect, but she enjoyed the process more than she expected. Soon, family members and neighbours began asking her for small sewing help, Before she realized it, she had become “the girl who can sew.” The Turning Point Everything changed when she attempted her first full outfit a beautiful boubou. She practiced for weeks, experimented with fabrics, and watched countless tutorials. When she finally wore it to school, she didn’t expect anything. By lunchtime, three people had asked, “Who made that for you?” When she proudly replied, “I did,” they encouraged her to start selling her designs. That weekend,...